Advanced Advertising has reached scale! Each device in the household is soon fully addressable. Applying applicable audience insights and tying them to individual IP addresses for each household device offers unprecedented targeting. Addressable and DAI for Linear, VOD, and IP Live within the MVPD systems requires knowledgeable advanced advertising engineers, product managers, QA/System Integrators, AdOps, architects, software developers, data analysts, and more. But where do MVPDs get such resources to be successful? Welcome to Leading Path!

Our Mission is to fulfill these needs by bringing staff and consulting expertise to the operators and their key joint ventures. Leading Path partners have more than 20 years inside the nation’s largest MVPDs, inside the research and test labs, out in the field, part of the inter-ops, inside the operations supporting Advanced Advertising from the beginning. We work with you to leverage our networks, staffing specialists, consultants and get you the teams you need to be successful. Historically we have been part of some of the largest AdTech product MVPD developments performing QA & test engineering, field trial and staff augmentation of some of the industries most important industry initiatives. Our expertise comes from the inside-out, deeply focused on supporting AdTech from inside the MVPDs.

Consulting. Staffing. Expertise

for MVPDs
  • System Integration & QA Test Engineers

  • AdOps Analysts

  • Senior ATV Project Managers

  • AdTech Engineers

  • Senior ATV Product Managers

  • Data Scientists

  • Big Data / ML engineers

  • AdTech / MarTech product SMEs

  • Product Analysts

  • Cable SMEs and Engineers

Our Experience

Average # of Years Experience
# of MVPDs Served
Project SOWs

Business Drivers

Our Solutions

We Provide

Framework, philosophy, hard work & dedication to your success


  • Addressable and DAI – Linear, VODa, Addressable IP Live

  • MRM decisioning for non-addressable QAM linear DAI via NuCASU

  • Cross platform targeting, reach & frequency optimization, and measurement

  • Programmatic enablement including campaign support w/ SSP solutions SpotX and FW SSPs for VOD/StreamingTV and Beachfront SSP for ATV

  • Split Avail – Managed service Full, Type 5 and Type 6 signaling, Leverage any data at HH including IP-based targeting for Linear and VOD

  • Programmer Self Service Portal Dev&QA, Roll-out
  • Blockgraph ID passthrough testing
  • Interconnect 3.0+, S.T.A.R.T

  • Leverage all HH data including IP-based targeting for Linear and VOD


Team Members
Prospect Hires
Years in Business
Advanced Ad Events per year
Ren Morrissey
Ren MorrisseySVP Cable High Tech
(303) 870-3107
6400 S. Fiddlers Green Circle, Greenwood Village, CO 80111